Undergraduate Courses

BACHELOR OF COMMUNICATION SCIENCE IN MARKETING COMMUNICATION AND ADVERTISING

Course Objectives:

Preparing graduates with knowledge, skills and competencies for being able to become a Strategic Planner, a Media Planner, and a Creative Advertising & Marketing Communication profession.

 
Outcomes:

  • Graduates of this program will have the ability in the field of Account Management Advertising & Marketing Communications independently or in a team.
  • Being able to conduct a marketing research and advertising to produce Material & Production Promotion Advertising & Marketing field communications

Available Programs:

Exchange Students

  • Universiti Sains Malaysia, Malaysia
  • Sungkyunkwan University, South Korea
  • Rangsit University, Thailand

Core Subjects

  • Introduction to Communication Science
  • Capita Selecta Social Sciences
  • Introduction to Advertising and Marketing Communication
  • Basics of Marketing Management
  • Sociology of Communication
  • Psychology of Communication
  • Theory of Communication
  • Integrated Marketing Communications I
  • Communication Technology
  • Strategic Brand Communication
  • Multimedia Communication
  • Fundamental Creative
  • Ethics Advertising
  • Photo Advertising & Image Processing
  • Marketing Communication Management
  • Intercultural Communication
  • Interpersonal Communication Skill
  • Consumer Behaviour
  • Production Print and Outdoor Advertising
  • Integrated Marketing Communication 2
  • Management  Event ****
  • Production of Multi Media and Interactive Advertising
  • Creative Advertising
  • Customer Retention Marketing  ****
  • Ethics & Philosophy of Communication
  • Ethics & Philosophy of Communication
  • Audio Visual Advertising Production
  • Media Planning & Media Buying
  • Digital Marketing Communication
  • Marketing Communication Industry Analysis
  • Advertising & Marketing Communication Research
  • Social Marketing
  • Seminar  Advertising and Marketing Communication
  • Account Management ****
  • Advertising Project Management ****

Basic Undergraduate Courses

  • Religion
  • Pancasila  (Indonesian Ideology)
  • Computer Application
  • Civics
  • Indonesian Language
  • Ethics UMB
  • English I
  • Entrepreneurship I
  • English II ****
  • Social Statics
  • Quantitative Research Methods *
  • Qualitative Research Methods *
  • Internship
  • Final Project

Electives Subjects

  • Entrepreneurship II
  • English III
  • Entrepreneurship III
  • English IV