Undergraduate Courses

BACHELOR OF COMMUNICATION SCIENCE IN MARKETING COMMUNICATION AND ADVERTISING

Course Objectives:

Preparing graduates with knowledge, skills and competencies for being able to become a Strategic Planner, a Media Planner, and a Creative Advertising & Marketing Communication profession.

Outcomes:

  • Graduates of this program will have the ability in the field of Account Management Advertising & Marketing Communications independently or in a team.
  • Being able to conduct a marketing research and advertising to produce Material & Production Promotion Advertising & Marketing field communications

Available Programs:

University Partners for Credit Transfer Program :

  • Universiti Sains Malaysia, Malaysia
  • Sungkyunkwan University, South Korea
  • Rangsit University, Thailand

Core Subjects

Audio Advertising Production

Credit Unit : 3
Competency:

  • Students understand and can make the process of creation of creative concepts, writing concept, pre-production, production and post-production through the application of appropriate standards of radio ads / audio.

Lecturers:

Introduction to Communication Science

Credit Unit : 3
Competency:

  • That student is able to analyse the phenomena and problems in communication events that occur in the community.

Lecturers:

Capita Selecta Social Sciences

Credit Unit : 3
Competency:

  • So that students are able to understand, comprehend, explain, implement and analyse social systems: social psychology, economic system, political system, legal system of Indonesia.

Lecturers:

Introduction to Advertising and Marketing Communication

Credit Unit : 3
Competency:

  • After studying this course, students are expected to able to understand the concepts of marketing and other forms of advertising in the context of marketing communications and has insight into the advertising practices as a form of communication, especially in Indonesia.

Lecturers:

Basics of Marketing Management

Credit Unit : 3
Competency:

  • Able to explain, analyze, calculate and evaluate the environmental performance of marketing management, marketing strategy, marketing mix tactics, planning and marketing efforts

Lecturers:

Sociology of Communication

Credit Unit : 3
Competency:

  • Students after attending this course are expected to have the ability to understand, analyse, evaluate and explain again the theory and concept of communication as a field of knowledge and activity in a community. Understanding and knowing the communication functions for society, communication in social change communications in urban and rural communities.

Lecturers:

Psychology of Communication

Credit Unit : 3
Competency:

  • After following this course, students are able to understand, comprehend, explain, implement and analyse patterns of human behaviour in communication, the factors that influence the formation of self-concept, perception, attitude and behaviour of humans in communication, psychology communicator and message.

Lecturers:

Theory of Communication

Credit Unit : 3
Competency:

  • Students are expected to understand the various approaches, understanding, analytical frameworks and perspectives that exist in the communication sciences, theoretical assumptions about the communication events in a wide range of problems in the field of communication

Lecturers:

Integrated Marketing Communications I

Credit Unit : 3
Competency:

  • Students are able to understand the concept of integrated marketing communications, marketing communications activity knowing, knowing the characteristics of the media and marketing communications master media selection consideration.

Lecturers:

Communication Technology

Credit Unit : 3
Competency:

  • After taking this course, students are expected to able to understand the concepts of technology and the development of technology, especially the technology used to facilitate communications, including transmission media, media processing and media impact information.

Lecturers:

Strategic Brand Communication

Credit Unit : 3
Competency:

  • students have the ability to make the concept of the brand and its strategic role, the value of the brand, Customer-Based Brand Equity, brand positioning, brand presence to manage integrated marketing communications to build brand equity, evaluation and measurement of brand equity, global brand strategy, cyber branding, product and corporate branding, personal branding, and case studies of local and global brands.

Lecturers:

Multimedia Communication

Credit Unit : 3
Competency:

  • Gives understanding to the students regarding the Multimedia Communications and media design implementation to support marketing activities on the internet. The end goal is the multimedia communication courses Students can implement the concept of e-commerce in the business world and utilize ICT as an opportunity towards going international.

Lecturers:

Fundamental Creative

Credit Unit : 3
Competency:

  • Students know and the skills of creative thinking processes, the phases of creativity, creation creative ideas, formulation of the Creative Work Plan concept and branding strategy as the embodiment of the creative plan.

Lecturers:

Ethics Advertising

Credit Unit : 3
Competency:

  • Students know and have the skills of internet marketing, online reputation management, online communication, online advertising, brand marketing using social media, as well as the basics of digital strategy in advertising and marketing communications industry.

Lecturers:

Photo Advertising & Image Processing

Credit Unit : 3
Competency:

  • Students are expected to master / understand how to use the camera Analog or Digital Single Lens Reflects (SLR), as well as equipment used in photographic studio and can create works of photography through an interesting advertising concepts that have the technical quality, visual and content and be able to make digital imaging creatively good.

Lecturers:

Marketing Communication Management

Credit Unit : 3
Competency:

  • After taking this course, students are expected to able to understand the concepts of the business scope of company engaged in Marketing Communications and Advertising, in particular the understanding that the development of the advertising industry, advertising agency types, workflow Marketing communication agency, the relationship between the agency and client, agency relationships with vendors, source of income Marketing communication agency, advertising budget, advertising research, Marketing communication management processes, and advocacy in the business Marketing communication.

Lecturers:

Intercultural Communication

Credit Unit : 2
Competency:

This course aims to provide insight to students in order to:

  • Analysing the phenomenon of intercultural communication
  • Handling his obstacles and problems of intercultural communication
  • Understanding cultural diversity into a person’s background in communication
  • Constructing intercultural communication research Outline

Lecturers:

Interpersonal Communication Skill

Credit Unit : 3
Competency:

  • After following this course, the student academically, it can have a widespread knowledge about interpersonal skills can then be practically implemented in the form of its use of soft skills, beyond the capabilities of an academic nature, by exploring the potential that exists in each of them.

Lecturers:

Consumer Behaviour

Credit Unit : 3
Competency:

  • After taking this course, students are expected to able to understand the concepts of Consumer Behaviour, as well as a number of phenomena associated with the purchase decision.

Lecturers:

Production Print and Outdoor Advertising

Credit Unit : 3
Competency:

  • Able to design and capable of producing print advertising and outdoor media advertising to print ads costing and outdoor media advertising.

Lecturers:

Integrated Marketing Communication 2

Credit Unit : 3
Competency:

  • Being able to understand the process of formulating a work plan IMC as a solution in the shape of marketing communications integrated marketing communications program (IMC) and be able to analyze communication problems using concepts and theories from the realm of marketing communications and advertising.

Lecturers:

Management Event ****

Credit Unit : 3
Competency:

  • Understand and be able to explain the concepts in the management of an event. Understand and be able to make proposals and implement the event as an event in the field of marketing communications activities.

Lecturers:

Production of Multi Media and Interactive Advertising

Credit Unit : 3
Competency:

  • After taking this course, students are expected to able to understand the concepts of the various forms of advertising media both print and electronic media one internet (interactive electronic media) such as advertising posters, brochures, leaflets (in print) as well as banner ads, flash advertising and advergame (electronic media). And students will be directed to understand the use of various forms of advertising in media offerings print and interactive electronic media as media support achievement of the campaign to reach specific audiences.

Lecturers:

Creative Advertising

Credit Unit : 3
Competency:

  • Students know and have the creative skills of the creation of ideas, formulate a message to select the appropriate communication symbols for advertising messages as the embodiment of the creative plan.

Lecturers:

Customer Retention Marketing ****

Credit Unit : 3
Competency:

  • Through this course students are expected to understand the insight knowledge of Analytical and Operational CRM, as well as for students in understanding the scope of Customer Retention Marketing.

Lecturers:

Ethics & Philosophy of Communication

Credit Unit : 3
Competency:

  • Students are expected to midterms are able to describe the problem of communication problems from the standpoint of ethics. After midterm exams until the end of the semester, students are expected to able to provide an assessment of the communication problems from the standpoint of ethics.

Lecturers:

Audio Visual Advertising Production

Credit Unit : 3
Competency:

  • Students understand and can make the process of pre-production to post-production of a media advertisement Audio and Audio Visual pour your creative ideas to the application of the appropriate standard of television advertising.

Lecturers:

Media Planning & Media Buying

Credit Unit : 3
Competency:

  • After following this course, students are expected to able to provide insight into the scope of knowledge and understanding of the process of media planning and media buying.

Lecturers:

Digital Marketing Communication

Credit Unit : 3
Competency:

  • Students know and have the skills of internet marketing, online reputation management, online communication, online advertising, brand marketing using social media, as well as the basics of digital strategy in advertising and marketing communications industry.

Lecturers:

Marketing Communication Industry Analysis

Credit Unit : 2
Competency:

  • Students know and have the skills of understanding, dimensional analysis, strategy and tactics marketing communication industry, profiling, mapping and analyzing the marketing communication industry, the company’s internal situational analysis, developing an action plan for marketing communication, research and business development marketing communication industries, field observation, project analysis marketing communication , creative thinking for problem solving and decision making.

Lecturers:

Advertising & Marketing Communication Research

Credit Unit : 3
Competency:

  • Through this course, students will master and understand the research process from the earliest stages of formulating a topic that is, make the title, draw up the chapter I – chapter V.

Lecturers:

Social Marketing

Credit Unit : 3
Competency:

  • Through this course students are expected to understand and master the concepts and understanding of social marketing. As well as students are expected to understand the significance of social marketing for a prospective practitioner Marketing communication field, starting from the basic idea development, social products, strategies and the use of social media messages or message distribution channels.

Lecturers:

Seminar Advertising and Marketing Communication

Credit Unit : 3
Competency:

  • Through this course, students will master and understand the research process from the earliest stages of formulating a topic that is, make the title, draw up the chapter I-chapter V.

Lecturers:

Account Management ****

Credit Unit : 3
Competency:

  • After taking this course, students are expected to able to understand the concepts of Account Management, function and role in the marketing communications industry, understand the skills and knowledge possessed by the Account Management such as Marketing Strategy Planning, Client Brief, Creative Brief, Brief Media, Negotiation and Public speaking, Administration Skills, Interpersonal Skills, Budgeting, Marketing Communications Develop proposal.

Lecturers:

Advertising Project Management ****

Credit Unit : 3
Competency:

  • Management, function and role in the advertising industry, an understanding of the basics of management, project management, how the advertising, strategic planning and control of fisheries following research, design and production of advertising (print, electronic, new media, and outer space).

Lecturers:

Basic Undergraduate Courses

Religion

Credit Unit : 2
Competency:

  • To provide a basis for the development of intellectual abilities of individual students in order to become a person of character, self-confident, able to compete and polite.

Lecturers:

Pancasila (Indonesian Ideology)

Credit Unit : 3
Competency:

  • Able to analyze problems in the life of society, nation and state through intellectual responsibility by preserving the values of Pila Sila in the reality of life.

Lecturers:

Computer Application

Credit Unit : 3
Competency:

  • Understand the basic concepts of Information and Communication Technology (ICT) and improve students’ ability to leverage common computer applications.

Lecturers:

Civics

Credit Unit : 2
Competency:

  • Knowing the elements, the functions of State and Government are running .
  • Using the values ​​of Pancasila in everyday life
  • Understands and is able to develop a National Identity .
  • Understanding the meaning of democracy and develop democratic attitudes
  • Understanding and using the rights and obligations of citizens
  • Understand and be sensitive to the problems and the implementation of the rule of law that is available in the environment .
  • Understanding human rights , human rights enforcement agencies and develop attitudes that maintain the balance of rights and obligations .
  • Understand the geography , population , and environment in the Indonesian Archipelago and implement the concept
  • Understand the definition and model of regional autonomy , as well as the implementation of regional autonomy within the framework of the Unitary Republic of Indonesia .
  • Using the concept of National Defense in solving problems that arise in the community in order to improve the nation’s competitiveness .
  • Understanding the traits and characteristics of civil society and are able to develop into a civil society in Indonesia .
  • Understand the principles and application of good governance in the government , and private institutions , as well as local autonomy .
  • Understanding the challenges of globalization and to prepare themselves to deal with problems that arise.

Lecturers:

Indonesian Language

Credit Unit : 3
Competency:

  • The final goal after attending this course the student is able to:
  • Speaking good Indonesian language
  • Writing scientific papers to meet the applicable rules of scientific notation.
  • Comply with the rules of Indonesian, and Enhanced Spelling.
  • Improving Effective Speed ​​Reading (KEM) so as to achieve the adequate level.
  • Understanding the message and the information conveyed communicator, appropriately meaning and not experience miscommunication.
  • Translating ideas, thoughts, and opinions to form effective sentences and easy to understand.
  • Writing Letters Department effectively, correctly, and communicative.
  • Papers presented in an interesting and effective.
  • Writing quotations, notes bibliography, footnotes, and bibliography correctly.

Lecturers:

Ethics UMB

Credit Unit : 2
Competency:

  • Provide the basis for the development of intellectual abilities of individual students in order to become a person of character, self-confident, able to compete and polite.

Lecturers:

English I

Credit Unit : 3
Competency:

  • Communicate orally and in writing in English in the scope of work and business by using the techniques of basic conversation.

Lecturers:

Entrepreneurship I

Credit Unit : 2
Competency:

  • Increasing the knowledge, skills, attitudes and mind set of the student’s readiness to become entrepreneurs as an alternative choice when life has passed a degree, or even it can be a driving force for them to conduct entrepreneurial activity during currently studying at a relatively young age.

Lecturers:

English II ****

Credit Unit : 3
Competency:

  • So that students are able to understand, comprehend, explain, apply and Communicate orally and in writing in the scope of work and business and understand discourse in English.

Lecturers:

Social Statics

Credit Unit : 3
Competency:

  • Students after attending this course are expected to understand the basic concepts of statistics, and can apply to existing cases.

Lecturers:

Quantitative Research Methods *

Credit Unit : 3
Competency:

  • That students are able to understand, explain the scope, process and elements of scientific research, formulate the problem of quantitative research in the sphere of science communication, is able to make a research proposal to study the scope of the quantitative approach in science communication, and able to process and analyze the data and be able to compile quantitative research report.

Lecturers:

Qualitative Research Methods *

Credit Unit : 3
Competency:

  • Students are able to understand and explain the scope, process and elements of natural research, formulate the problem of qualitative research within the scope of communication science, capable of making research proposals with qualitative approach in the sciences of communication science, and able to process and analyze research data and able to prepare research reports.

Lecturers:

Internship

Credit Unit : 3
Competency:

  • Provide knowledge and understanding of the ways / procedures in getting internships, training student interns weekly progress reports, provide theoretical and practical knowledge regarding the preparation of reports and presentation of results internship (internship session).

Lecturers:

Final Project

Credit Unit : 6
Competency:

  • Students must show their understanding of the chosen topic and take their side on how they would specifically think about the problem and why and how such an approach would contribute to the subfield.

Lecturers:

Electives Subjects

Entrepreneurship II

Credit Unit : 3
Competency:

  • Through Entrepreneurship Course, students are expected to have advanced knowledge about entrepreneurship and aspects related to entrepreneurship and to understand how to develop entrepreneurial potential and understand how to develop entrepreneurial potential within themselves, and generally able to develop a business plan that will provide benefits in private life as well as life society and state.

Lecturers:

English III( Optional)

Credit Unit : 2
Competency:

After following subjects English III students are expected to have the knowledge and skills to:

  • Using good English and correct in writing business letters
  • Making a presentation ad
  • Using the complex structure of the English language in making sentences

Lecturers:

Entrepreneurship III

Credit Unit : 2
Competency:

  • Entrepreneurship Through lectures, students are expected to have basic knowledge about entrepreneurship and aspects related to entrepreneurship as well as understand how to develop the potential of entrepreneurship within themselves, and generally able to develop planning effort will provide benefits in private life, as well as the social and national life.

Lecturers:

English IV ( Optional)

Credit Unit : 2
Competency:

  • Student are able to communicate in english (orally and in writing) in common business contexts and comprehered business-related reading materials.
  • Student achieve A TOEIC score between 550- 650

Lecturers: