Undergraduate Courses

BACHELOR OF COMMUNICATION SCIENCE IN PUBLIC RELATIONS

Course Objectives:

Preparing graduates with knowledge, skills and competencies for being able to become a communicator, facilitator, and mediator, as well as innovators and creators in the field of communication studies.

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Outcomes:

Graduates of this program will have the ability in Communication Technician (such as: public speaking, event organizer, producing media for Public Relation), or Communication Facilitator (the ability of persuasion, negotiation in any communication situation, and the ability to manage relationships with all stakeholders).

 

Available Programs:

Exchange Students

  • Universiti Sains Malaysia, Malaysia
  • Sungkyunkwan University, South Korea
  • Rangsit University, Thailand

Core Subjects

  • Introduction to Communication Science
  • Capita Selecta Social Sciences
  • Basic of Logics
  • Introduction to Public Relations
  • Theory of Communication
  • Psychology of Communication
  • Sociology of Communication
  • Mass Communication
  • Multimedia Communication (el)
  • Photography and Documentary Public Relations
  • Social Statistics
  • Media Relations **/***
  • Organization Communication
  • Internal Public Relations Media Writing
  • External Public Relations Media Writing
  • Public Opinion (el)
  • Investor Relations
  • Human Relations
  • Marketing Public Relations (el)
  • Print Media Production Public Relations
  • Public Relations Audiovisual Media Production
  • Subjects Elective 1
  • Lobby techniques, Negotiation and Diplomacy
  • Stakeholder¬† Relations (el)
  • Management Public Relations
  • Ethics & Philosophy of Communication
  • Reportage and interview techniques
  • Public Relations Research
  • Public Relations Professional Ethics (el)
  • Subjects Elective 2

Basic Undergraduate Courses

  • Pancasila (Indonesian Ideology)
  • Religion
  • Computer Application
  • Basic of Management and Leadership
  • Civics
  • English I
  • Ethic UMB
  • English II
  • Entrepreneurship I
  • Quantitative Research Methodology *
  • Indonesia Language
  • Managing Identity and Organizations Culture
  • Issue and Crisis Management
  • Internship
  • Public Relations Seminar
  • Final Project

Electives Subjects

  • English III
  • Entrepreneurship II
  • Profesional Image ***
  • Public Speaking ***
  • Qualitative Research Method *
  • English IV
  • Entrepreneurship III
  • Corporate Brand and Organization Culture ***/****
  • Corporate Reputation Management¬† **/***/****