BACHELOR OF COMMUNICATION SCIENCE IN PUBLIC RELATIONS
Course Objectives:
Preparing graduates with knowledge, skills and competencies for being able to become a communicator, facilitator, and mediator, as well as innovators and creators in the field of communication studies.
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Outcomes:
Graduates of this program will have the ability in Communication Technician (such as: public speaking, event organizer, producing media for Public Relation), or Communication Facilitator (the ability of persuasion, negotiation in any communication situation, and the ability to manage relationships with all stakeholders).
Available Programs:
University Partners for Credit Transfer Program :
- Universiti Sains Malaysia, Malaysia
- Sungkyunkwan University, South Korea
- Rangsit University, Thailand
Core Subjects
Introduction to Communication Science
Credit Unit : 3
Competency:
- Students are able to analyze the phenomena and problems in communication events that occur in the community.
Lecturers:
Capita Selecta Social Sciences
Credit Unit : 3
Competency:
- Students are able to understand, comprehend, explain, implement and analyze social systems: social psychology, economic system, political system, legal system of Indonesia
Lecturers:
Basic of Logics
Credit Unit : 3
Competency:
- Written and speech abilities as an expression of event should be ethicist, aesthetics and also logics. To know how to be ethicist, aesthetics and logics, communicators must recognize the principles of good reasoning. Logic, then is about reasoning, and reasoning is a kind of thinking. It is a kind of thinking in which communicators try to solve the problem, make a decision, and determine what is true.
Lecturers:
Introduction to Public Relations
Credit Unit : 3
Competency:
- Students able to understand, interpret, describe and explain again about the basics sense, the role, function, job planning stage of PR activity, the type of audience and public relations activities, media production PR, PR management, ethics, marketing, public relations and corporate PR at the same organizational structure, as well as issues of contemporary public relations covering CSR and PR 2.0. Competence and be able to decipher the introductory aspects of PR and corporate communication as the basis of the expected work toward PR professionals.
Lecturers:
Theory of Communication
Credit Unit : 3
Competency:
- Students are expected to understand the various approaches, understanding, analytical frameworks and perspectives that exist in the communication sciences, theoretical assumptions about the communication events in a wide range of problems in the field of communication.
Lecturers:
Psychology of Communication
Credit Unit : 3
Competency:
- After following this course, students are able to understand, comprehend, explain, implement and analyze patterns of human behavior in communication, the factors that influence the formation of self-concept, perception, attitude and behavior of humans in communication, psychology communicator and message.
Lecturers:
Sociology of Communication
Credit Unit : 3
Competency:
- Students after attending this course are expected to have the ability to understand, analyze, evaluate and explain again the theory and concept of communication as a field of knowledge and activity in a community. Understand and know the functions of communication for the community, in social change communications, communications in urban and rural communities.
Lecturers:
Mass Communication
Credit Unit : 3
Competency:
- After attending this course, students are expected to have knowledge and understanding of mass communication, mass communication models, processes and effects of mass communication, new media in order to analyze the problems of mass communication and utilizing such knowledge.
Lecturers:
Multimedia Communication (Elearning)
Credit Unit : 3
Competency:
- Provide insight to students about the development of multimedia and application utilization to support his work as a Public Relation.
Lecturers:
Photography and Documentary Public Relation
Credit Unit : 3
Competency:
- Students understand the history of photography, the development of photography, camera, lighting, basic controls, work procedures photography, creative photography techniques and how to be able to make photos that have technical quality, visual quality and content using either analog or digital SLR cameras as well as understand the usefulness photo PR and how to document either manually or computerized.
Lecturers:
Social Statistics
Credit Unit : 3
Competency:
- After following this course the student is able to analyze problems within the scope of science communication by using statistical principles, keeping in touch with the research methods course and MPK.
Lecturers:
Media Relations
Credit Unit : 3
Competency:
- At the end of the semester, students have the ability to think (cognitive) C6 in the form of the ability to plan media relations program.
Lecturers:
Organization Communication
Credit Unit : 3
Competency:
- The purposes of this course, students are expected to know, understand and analytically examine communication within the organization as well as to plan communication strategies within the organization that will be achieved.
Lecturers:
Internal Public Relations Media Writing
Credit Unit : 3
Competency:
- After following this course, students are expected to know, understand and be able to formulate appropriate dummy content writing standards of the profession, particularly in developing communication media organization that includes press releases, newsletter, news, non-news and in-house magazine.
Lecturers:
External Public Relations Media Writing
Credit Unit : 3
Competency:
Lecturers:
Public Opinion
Credit Unit : 3
Competency:
- Explaining some thoughts, truth, freedom of speech, freedom of boundaries, distinguishing the various interests of individuals and groups, and the norm of truth; distinguish the limits of freedom of the theory expert, explained the public opinion polls; understand the implementation of the quick count; distinguish various image via public opinion.
Lecturers:
Investor Relations
Credit Unit : 3
Competency:
- Through this course students are expected to understand and master the investor relations as a public relations activities with stakeholders, in terms of reputation management, including the mechanisms of interaction, strategy, the concept of information used in these relations, events management, media and investor relations activity evaluation.
Lecturers:
Human Relations
Credit Unit : 3
Competency:
- After studying this course students are expected to understand the scope of human communications, to understand the symbols and meaning in communication, types of communication, understanding the influence of culture in human communication, communications style, and communication experience cases.
Lecturers:
Marketing Public Relations
Credit Unit : 3
Competency:
- Students are expected to understand the roles, function, and purpose of Marketing Public Relations, in order to support the Marketing Department and Company’s Business through strategic communication and to maximize Corporate Value and Corporate Reputation through the concepts and strategies of Public Relations.
Lecturers:
Print Media Production Public Relations
Credit Unit : 3
Competency:
- After following this course, students are expected to create and compile a dummy / PR communication media portfolio appropriate professional standards, worth / news value, corresponding creative concepts in favor of the formation of the organization’s reputation, especially the communication medium that includes print release press releases, online press releases, material press conference audio-visual media, newsletters, in-house magazine, advertorial, public service announcements, posters, annual reports, websites, company profile print, photo exhibitions public relations, employee id cards, booklets employee culture, consumer brochures, x banner, hanging banners, banner and logo of the organization.
Lecturers:
Public Relations Audiovisual Media Production
Credit Unit : 3
Competency:
- After following this course, students are expected to create and compile a dummy / PR communication media portfolio appropriate professional standards, worth / news value, corresponding creative concepts in favor of the formation of the organization’s reputation, especially the communication medium that includes material press conference audio-visual media, advertising services community, an audio visual company profile, photo exhibitions public relations, employee id card.
Lecturers:
Lobby techniques, Negotiation and Diplomacy
Credit Unit : 3
Competency:
- After following this course, students can understand the definition of lobbying, negotiation and diplomacy, making the preparation of negotiations; the team compiled and can execute the negotiation stages by applying the techniques of negotiation. Courses lobbying technique, negotiation and diplomacy skills beneficial to the students as to achieve the purpose of negotiation and diplomacy with the appropriate and creative way.
Lecturers:
Stakeholder Relations
Credit Unit : 3
Competency:
- After finishing the classes, the students are expected be able to explain the concept of stakeholder relations, types of stakeholder and can maintain good relationship to both internal and external public.
Lecturers:
Manajemen Public Relations
Credit Unit : 3
Competency:
- Students are expected to understand, to apply the role, function and purpose of Public Relations Management, in order to participate strategically in the management of the organization to achieve the goal achievement of the Organization’s reputation, in a planned manner through the concept, method and strategy of the right Public Relations Management.
Lecturers:
Ethics & Philosophy of Communication
Credit Unit : 3
Competency:
- Students are expected to midterms are able to describe the problem of communication problems from the standpoint of ethics. After midterm exams until the end of the semester, students are expected to able to provide an assessment of the communication problems from the standpoint of ethics.
Lecturers:
Reportage and Interview Techniques
Credit Unit : 2
Competency:
- Students are able to analyze problems in the reporting of events and interviews are faced every day in society.
Lecturers:
Public Relations Research
Credit Unit : 3
Competency:
- Students are able to understand, explain the scope, process and elements of scientific research and natural, formulate the problem of quantitative and qualitative research, determine the focus of the study, were able to make a research proposal with quantitative and qualitative approaches within the scope of the study of public relations and communication science, able to process and analyzing quantitative and qualitative research data and be able to prepare a research report.
Lecturers:
Public Relations Professional Ethics
Credit Unit : 2
Competency:
- After attending this course, students are expected to know, understand and can apply professional ethics in conducting public relations activities that can behave as a professional Public Relations Officer.
Lecturers:
Basic Undergraduate Courses
Pancasila (Indonesian Ideology)
Credit Unit : 2
Competency:
- Able to analyze problems in the life of society, nation and state through intellectual responsibility by preserving the values of Pila Sila in the reality of life.
Lecturers:
Religion
Credit Unit : 2
Competency:
- Knowing the contribution of Islamic civilization in creating the world.
- Knowing the source of Islamic teachings, and the perfection of worship according to Islamic sources.
- Knowing the development of Islam in Indonesia, the existence and the arrival of Islam in Indonesia as well as the spread of Islam
Lecturers:
Computer Application
Credit Unit : 3
Competency:
- After completing this course, students are able to use application software packages such as Microsoft Word, Microsoft Excel, Microsoft Powerpoint, can search through internet resources, and the method is able to indulge lectures Multi Access Learning (MAL).
Lecturers:
Basic of Management and Leadership
Credit Unit : 3
Competency:
- Through this course students have the basic knowledge in management, application management in the organization understand the various situations, be able to manage existing resources, have leadership in achieving organizational objectives that have been defined.
Lecturers:
Civics
Credit Unit : 2
Competency:
- Knowing the elements, the functions of State and Government are running .
- Using the values of Pancasila in everyday life.
- Understands and able to develop a National Identity .
- Understanding the meaning of democracy and develop democratic attitudes
- Understanding and using the rights and obligations of citizens
- Understand and be sensitive to the problems and the implementation of the rule of law that is available in the environment .
- Understanding human rights , human rights enforcement agencies and develop attitudes that maintain the balance of rights and obligations .
- Understand the geography , population , and environment in the Indonesian Archipelago and implement the concept
- Understand the definition and model of regional autonomy , as well as the implementation of regional autonomy within the framework of the Unitary Republic of Indonesia .
- Using the concept of National Defense in solving problems that arise in the community in order to improve the nation’s competitiveness .
- Understanding the traits and characteristics of civil society and are able to develop into a civil society in Indonesia .
- Understand the principles and application of good governance in the government , and private institutions , as well as local autonomy.
- Understanding the challenges of globalization and to prepare themselves to deal with the problems that arise
Lecturers:
English I
Credit Unit : 3
Competency:
- Communicate orally and writing in English in the scope of work and business by using the techniques of basic conversation.
Lecturers:
Ethic UMB
Credit Unit : 2
Competency:
- Provide the basis for the development of intellectual abilities of individual students in order to become a person of character, self-confident, able to compete and polite.
Lecturers:
English II
Credit Unit : 3
Competency:
- Communicate orally and writing in the scope of work and business and understand discourse in English.
Lecturers:
Entrepreneurship I
Credit Unit : 3
Competency:
- Increasing the knowledge, skills, attitudes and mind set of the student’s readiness to become entrepreneurs as an alternative choice when life has passed a degree, or even it can be a driving force for them to conduct entrepreneurial activity during currently studying at a relatively young age.
Lecturers:
Quantitative Research Methodology
Credit Unit : 3
Competency:
- Students are able to understand and explain the scope, process and elements of scientific research, formulate the problem of quantitative research in the sphere of science communication, is able to make a research proposal to study the scope of the quantitative approach in science communication, and able to process and analyze the data of quantitative research and be able to prepare reports research.
Lecturers:
Indonesia Language
Credit Unit : 2
Competency:
The final goal after attending this course the student are able to:
- Speaking good and right Indonesia language.
- Writing scientific papers with the applicable rules of scientific notation.
- Comply with the rules of Indonesian, and Enhanced Spelling.
- Improving Effective Speed Reading (KEM) so as to achieve the adequate level.
- Understanding the message and the information conveyed communicator, appropriately meaning and not experience miscommunication.
- Translating ideas, thoughts, and opinions to form effective sentences and easy to understand.
- Writing Letters Department effectively, correctly, and communicative.
- 8 Papers presented in an interesting and effective ways in writing quotations, notes bibliography, footnotes, and bibliography correctly.
Lecturers:
Managing Identity and Organizations Culture
Credit Unit : 3
Competency:
- After following this course students understand the formation, change and importance of organizational identity and understand the dynamics of organizational culture.
Lecturers:
Issue and Crisis Management
Credit Unit : 3
Competency:
Students have the ability to understand, comprehend, explain, and apply:
- Management issues
- Crisis management
- Measures to manage crisis
- The steps to manage the relationship with the audience, including the media in times of crisis
- Making Crisis Management Planning Manual
- Steps how to restore the image of the post-crisis
Lecturers:
Internship
Credit Unit : 3
Competency:
- Provide knowledge and understanding of the ways / procedures in getting internships, training student interns weekly progress reports, provide theoretical and practical knowledge regarding the preparation of reports and presentation of results from internship (internship session).
Lecturers:
Public Relations Seminar
Credit Unit : 3
Competency:
- Students are able to describe and explain the background of the research problem, theoretical studies, and research methodology in accordance with one of the quantitative or qualitative approaches within the scope of scientific study Public Relations and communication.
Lecturers:
Final Project
Credit Unit : 6
Competency:
Lecturers:
Electives Subjects
English III
Credit Unit : 3
Competency:
- Students have the ability to speak English (speaking and writing) in a business context. In addition, students are expected to achieve TOEIC scores 450-550
Lecturers:
Entrepreneurship II (Optional)
Credit Unit : 2
Competency:
- Through the Entrepreneurship Class II, students are expected to have advanced knowledge about entrepreneurship and aspects related to entrepreneurship and to understand how to develop entrepreneurial potential and understand how to develop entrepreneurial potential within themselves, and generally able to develop a business plan that will provide benefits in private life as well as and country life.
Lecturers:
Profesional Image
Credit Unit : 3
Competency:
- Students are expected to understand the importance of image for an organization, process of formation of Communication Competencies, Knowledge and Soft Skills to be able to practice the application of the image and personality through his actions as a Public Relations Officer
Lecturers:
Public Speaking
Credit Unit : 3
Competency:
- Students are expected to have the knowledge, values, norms, attitudes and able to perform in public are aligned in the scientific development of public speaking.
Lecturers:
Qualitative Research Method
Credit Unit : 2
Competency:
- Students are able to understand and explain the scope, process and elements of nature study, formulate the problem of qualitative research in the sphere of science communication, is able to make a research proposal with a qualitative approach within the study of science communication, and is capable of processing and analyzing qualitative research data and be able to prepare reports research.
Lecturers:
English IV
Credit Unit : 2
Competency:
- Students have the ability to speak English (speaking and writing) in a business context. In addition, students are expected to achieve TOEIC scores 550-650.
Lecturers:
Entrepreneurship III
Credit Unit : 2
Competency:
- Through the practice of entrepreneurship, students are expected to have basic knowledge about entrepreneurship and aspects related to entrepreneurship and to understand how to develop entrepreneurial potential within themselves, and generally able to develop a business plan that is able to provide benefits in private life, and the life of society, and state.
Lecturers:
Corporate Brand and Communication Plan
Credit Unit : 3
Competency:
Lecturers:
Corporate Reputation Management
Credit Unit : 3
Competency:
- After following the course of Corporate Reputation Management (Organizational Reputation Management), students are able to understand, interpret, elaborates on the basic understanding of reputation, reputation management and reputation management stage.
- Additionally it is able to understand the basic concepts of corporate communication management, application of ethical values, professionalism and competence of human resources in the public relations industry, the trend of the profession and its convergence with other communications fields in the future.
- And able to map the model of reputation management program in order to support the performance and based on the vision and mission of the organization.
Lecturers: